About the survey
The Multi-Country Barometer was a qualitative market research project conducted across five countries – the United States, Canada, Sweden, Australia and New Zealand. The survey asked key public transport decision makers about the trends, challenges and opportunities shaping the sector for the next three years.
The 2018 Transdev Multi-Country Barometer Survey makes it very clear – the future is not about focusing on a single mode of public transport, it is all about giving people the freedom to move whenever and however they choose.
Giving people the freedom to move - key insights
The 2018 Barometer focused on four key themes of customer experience, modal integration, Mobility as a Service (MaaS) and emerging mobility options.
For Australia and New Zealand, the 2018 Barometer identified that over the next three years, public transport leaders:
- Primary challenge – is growing demand for public transport in our increasingly populous and congested cities.
- 1st priority – 87% are focused on improving the customer experience and see this as their most important goal for improving the system.
- 2nd priority – 87% plan to take action to improve modal integration and a high proportion of leaders (67%) are looking to provide seamless, end-to-end, customer journeys.
- 3rd priority – For the first time, we focused the 2018 Barometer to include significant attention to the new mobility space including Mobility as a Service (MaaS). Australasia is lagging behind the rest of the world, with interest in MaaS at only 48% (this compares with 72% in Sweden and 74% in the US).
- 4th priority – Looking to future trends, the research also identified a number of emerging mobility options, led by first and last-mile transport solutions and autonomous vehicles and shuttle systems. First and last-mile solutions are a major priority for 65% of Australian and New Zealand respondents within three years.
Today’s Challenges for Tomorrow’s Mobility, read the report
The findings of this research project are summarised in a report titled ‘Explorer – Today’s Challenges for Tomorrow’s Mobility’. Read it below.